Rijksstudio Award

Rijksmuseum Amsterdam, Netherlands

The Rijksmuseum in Amsterdam reopened in 2013 aftera long renovation process of their main building. Before the reopening theylaunched an ambitious and innovative new website, which included theRijksstudio: an online collection that allows everybody to use and remixthe collection of the Rijksmuseum and curate their own collections. TheRijksstudio has been a huge success, engaging hundreds of thousands ofpeople in a new way with the collection.After the launch of the Rijksstudio, the Rijksmuseum has run severalprojects to maintain interest of their general public with their websitethe. They have partnered with DIY marketplace Etsy to encourage peopleto sell their creations based on the collection in the Rijksstudio and overthe last 2 years have organised the Rijksstudio Award competition with thecall-to-action “Make your own Masterpiece!” The Rijksstudio Award is anannual design competition hosted and organised by the Rijksmuseum inAmsterdam. The competition invites the general public to use the collectionof the Rijksmuseum, which is available in high resolution and open licenseonline in the Rijksstudio, to create new creative designs. A jury of renowneddesigners and curators selects 10 finalists and 3 winners. The final awardcomes with a 10,000 Euro prize. The greatest challenge so far has been tomaintain interest in the competition.

Rijksstudio Award 2015 : https://www.rijksmuseum.nl/en/rijksstudio-award
Rijksstudio Award 2014: https://www.rijksmuseum.nl/en/rijksstudio-award-2014