Helsinki City Museum / HCM (Helsingin Kaupungin Museo), Finland
Helsinki City Museum (HCM) will re-open as a new museum (in a new location and building) in 2016 with the aim that everyone has the opportunity to fall in love with Helsinki. HCM worked with a group of volunteers to develop a photographic exhibition, #flashback, with the museum. By working with a group of volunteers, the project has enabled the museum staff to better understand the mindset of the target group and has aided in the planning process of the new city museum.
Museum staff also got to try out different methods of co-operation and coplanning. The affectivity of social media was tested as a channel of recruiting the group and of communication. The exhibition ran from January to April 2015.